Dental practices 'should print their own leaflets'

Dental surgeries ought to use the services of leaflet printers, it has been said.

Organisations looking to improve their marketing strategy may wish to use the services of leaflet printers, it has been suggested.

Creative director of Digimax Dental Shaz Memon advised dentists to produce their own leaflets rather than displaying those from suppliers, as these can clutter up a practice.

He advised people to "make your own set of leaflets that are streamlined, to the point and well produced", in order to reinforce branding and convert individuals into clients.

Another resolution companies should take on in the New Year is to keep in regular contact with customers, Mr Memon continued.

He recommended using methods such as email and direct mail like leaflets to build up a sense of familiarity and ensure the name and logo of the business is kept at the forefront of clients' minds.

And those heeding Mr Memon's advice may also wish to take on board the issues of timing and targeting, as these were recently said to be important for leaflet posting by Donald Robichaud of Floodlight Consulting.