Business card printing 'helps maintain branding'

Emerging enterprises seeking to establish their brand may wish to use business card printing, it has been suggested.

Business card is an important means of establishing and maintaining a company's brand, according to one individual.

Matt Blanton of Printing Solutions said a strong brand is what drives customers to buy from certain firms rather than their competitors.

Choosing a logo is one of the crucial first steps for a new business, he explained, because "it is visual expression of your company name and, by extension, your company's mission and values".

Once an organisation has developed their image, they need to maintain it through business cards, other printed materials and website design, Mr Blanton continued.

He explained a cheap and poorly-designed card that is unrelated to a firm's website and values will discourage potential customers.

Recently, Michelle Merritt of the Greater Fort Wayne Chamber of Commence highlighted the importance of online presence when she told the Journal Gazette many people are including their digital contact information - such as their Twitter name - on their business cards.

Published: 19th October 2010

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