Companies 'need to find a balance' when designing business cards

One expert has urged companies to include just the right amount of information on their business cards.

There are a number of mistakes companies need to make sure they avoid when using the services of business card printers, one expert has suggested.

Writing for Helium, Tierney O'Hara explained firms have to strike a balance when choosing the content to put on their business cards.

She explained including more information than is necessary is a common error made by enterprises that are eager to provide the recipient with as much material as possible on the services they provide.

"Negative or white space helps to make the important information stand out," Ms O'Hara observed, but added conversely, it is important to ensure key contact details, such as landline and mobile phones numbers and email addresses are all featured, along with the name of the individual, their title and the business they work for.

Speaking to Forbes recently, marketing consultant Don Crowther described business cards as a "small brochure" and said organisations should include information such as Twitter addresses.

Published: 24th August 2010

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