Differentiating business cards 'increases attractiveness'

Unusually-sized business cards or those made from materials such as plastic can help make a company memorable, it has been suggested.

Businesses wanting to catch the eye of potential clients shouldask their business card printers to produce items that are unusual,one expert has claimed.

Writing for AffiliateTip.com, Shawn Collins explained cards madefrom plastic rather than traditional materials can be beneficial,as although they are expensive, the different material "leaves moreof an impact".

He also suggested altering the size of the promotional items,stating those that are either larger or smaller than usual - or adifferent shape altogether - "jump out" at him.

The cards can be made even more memorable by implementingscratch-and-sniff panels, Mr Collins remarked, adding a company'sproduct or service should be incorporated where possible.

He used the example of a business card offered by a recyclingcompany, which reduces environment impact by featuring a perforatedslip, meaning the card can be separated and handed out again.

However, firms should ensure they do not break etiquette in their eagerness to hand out their new designs, with Lynne MacKay recently telling the Financial Post it is important to never exchange cards while at the dinner table.

Published: 9th August 2010

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