Simple steps to success with your flyer printing campaign

Flyers are one of the most popular choices for a marketing campaign and it’s easy to see why. Flyer Printing is cheap, economical and has proven to work time and time again throughout the years. To get the best out of your campaign, you just need to follow 5 simple steps.

Think about how many flyers you will need.
This will be determined by the size of your target audience and how local, geographically, your catchment area is. For example, if your product appeals to people aged over 45 in a town with a population of 50,000 you may expect to deliver 20,000 flyers. You can always take a look at sites such as the office of national statistics or the census if you want to discover populations by age in your area. Once you have a rough idea of how many people you need to target simply multiply that figure by how many times you want to target them with the same flyer.

Think about the design.
Keep it relevant, keep your message simple to digest, but high-impact at the same time. Don’t have too many words or images. Make your flyer stand out. Make your offer or services as desirable as possible and potential customers will be more likely to hold onto your flyer.

Consider the format and weight.
Would you prefer your flyers to be printed single or double sided? How much information do you need to fit onto it? Is it being handed out or distributed through letterboxes or newspapers? Handouts may only require single sided printing where as a letterbox drop may need double sided printing. Weight is also important, greater weighted and graded paper will be more durable.

You have to decide the best way of getting your flyers out to your target audience.
There are many options such as hand outs to passers by, car windscreen distribution, letterbox distribution - either solutions or via newspapers and magazines, on shop counters, or a direct mail shot. Each flyer distribution method has it’s own benefits, logistical issues and costs but the most important thing to consider is which distribution channel is going to get your message out to the people most likely to buy your product or service.

Choose the best printer
When choosing a supplier for your flyer printing, consider whether that printer can advise and assist you on all of the above. Dealing with your printing campaign in one go, with a printer that can help you to organise design, weight, format, and distribution as well as the actual printing will save you time and hidden costs from having to sort this out yourself. By choosing an experienced printer, like us you will not only benefit from our expertise but also through lower overall costs. We offer free UK wide delivery of your flyers as well as design expertise.

Published: 11th June 2015

News Category: Flyer Printing News
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