Business card printing 'part of a marketing package'
Companies may wish to use the services of business card printers to create a good impression with clients.
Firms looking to improve their client base may wish to use the services of business card printers, following comments from one writer.
In a piece for Texas Lawyer, Sharon Schweitzer said business cards "are part of a full marketing package".
To use the items to their maximum potential, she advised employees to exchange cards with a new contact in a professional manner that will ensure they and their card are remembered.
The items should be clean and up-to-date with no handwriting on them, Ms Schweitzer stated, suggesting individuals keep them crisp by storing them in a special box.
Business cards should be handed to a potential customer with the print facing them and individuals should allow the person a moment to read the item, rather than "rush into conversation", she added.
Recently, technology journalist Ian Grayson noted on a blog named Hydraponion that the cards continue to be popular despite the introduction of digital networking software and applications.
Published: 12th October 2010
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