Business cards 'key' to successful networking

One expert has spoken of the importance of acquiring and handing out business cards at networking events.

Business cards and other promotional items are a key part of networking successfully, one expert has suggested.

Speaking to the Financial Post, image service expert Lynne MacKay explained the items - which can be purchased from business card printers - are especially useful for entrepreneurs at industry events.

However, she noted there is an etiquette that must be followedwith regards to the items, stating: "Never pass your card at the dinner table."

She also urged those looking to expand their company to not "hand out [their] business card off the bat".

"The goal is not to give your card; it's to get cards," MsMacKay remarked, adding the best approach is for individuals to askfor one following a conversation and then offer theirs inreturn.

An increasing number of people may soon be seeking the services of business card printers, as recent research conducted for Hiscox revealed 23 per cent of students are either already running theirown firm or considering setting one up.

Published: 28th July 2010

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