Printed brochure part of Welsh cheese producers' marketing push

Five Welsh cheese producers are using a printed brochure to help sell their products at an industry event in Cardiff.

A new printed brochure is being used to promote the wares of five award-winning Welsh cheese producers that have set up a marketing group.

The Farmers Guardian reports, Teifi Farmhouse Cheese, Sancler Organic, Hafod Welsh Organic Cheddar, the Carmarthenshire Cheese Company and Caws Cenarth have joined forces to encourage interest in their produces at the Great British Cheese Festival in Cardiff.

A bi-lingual printed brochure has been produced - alongside a new website - to highlight the quality of their cheeses to attendees of the event, which opens today (September 24th).

The five firms are hoping the marketing material will help give Wales's Teifi Valley the same reputation for cheese as the Loire Valley in France has for wine.

Companies considering using a printed brochure in order to showcase their products and services may wish to follow the advice of one expert and not let personal preferences have too great an influence on the design.

Leah Delaney, writing for Lon's Article Directory, said one common mistake firms make is using a trendy logo that will not stand the test of time.

Published: 27th September 2010

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