Flyers 'are one of the best ways to communicate with customers'

Firms looking to improve their marketing strategy might like to invest in flyer printing.

Direct mail - the distribution of materials such as flyers - is the best means of communicating with consumers, it has been claimed.

In a piece for Lon's Article Directory, one individual stated this method of marketing helps companies convey their messages to potential customers and improve brand awareness.

The purpose of "highly effective" materials such as flyers is to "inform, remind and persuade" people to make a purchase, the author continued.

Direct mail has an advantage over other methods of advertising that are easily ignored in that it can be kept and referred to at any time by the recipient, the contributor said.

The writer added promotional materials need to be "appropriately designed and attractive" in order to be successful.

Those seeking to encourage recipients to keep hold of flyers may wish to take the advice of Michael Paladini, who recently advised bosses to make direct mail products visual and dimensional in an article for The Digital Nirvana.

Published: 11th October 2010

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