What is a Brochure?
Have you ever wondered what the definition of Brochure is? Read our article!
A brochure or pamphlet is a leaflet advertisement. Brochures may advertise locations, events, hotels, products, services, etc. They are usually succinct in language and eye-catching in design. Direct mail and trade shows are common ways to distribute brochures to introduce a product or service. In hotels and other places that tourists frequent, brochure racks or stands may suggest visits to amusement parks and other points of interest.
The two most common brochure styles are single sheet and booklet forms.
The most common types of single-sheet brochures are the bi-fold (a single sheet printed on both sides and folded into halves) and the tri-fold (the same, but folded into thirds). A bi-fold brochure results in four panels (two panels on each side), while a tri-fold results in six panels (three panels on each side).
Booklet brochures are made of multiple sheets most often saddle stitched (stapled on the creased edge) or "perfect bound" like a paperback book, and result in eight panels or more.
Brochures are often printed using four colour process on thick gloss paper to give an initial impression of quality. Businesses may turn out small quantities of brochures on a computer printer or on a digital printer, but offset printing turns out higher quantities for less cost.
Compared with a flyer, a brochure usually uses higher-quality paper, more colour, and is folded.
Published: 11th September 2013
News Category: Booklet and Brochure Printing News
Other news from this category:
Pharma-Tac Plus Label Wins “World Label Award 2014”
British football fan completed his World Cup Sticker Booklet in 6 weeks
10% OFF Booklet and Brochure Printing
What is a Booklet?
Azimuth print booklets and leaflets for major cruise line