Brochure printing to be inspired by Butlins?

Firms that use the services of brochure printers may wish to look to Butlins' publication, which has been nominated for an award.

Companies that use the services of brochure printers could find inspiration from Butlins' brochure, after the brochure received international recognition.

The holiday camp's 2010 Family Brochure has been shortlisted for the Best Brochure of the Year accolade at the International Customer Publishing Awards.

Furthermore, its Your Family magazine and Butlins Weekender brochure were nominated in the Best Travel and Leisure category.

Jae Hopkins, Butlins brochure manager, said: "This is brilliant recognition of the quality of our publications and the way we communicate with our guests."

Dean Fitzpatrick, managing director at August Media, which produces Butlines Weekender, added his team has worked to build on the "sense of enjoyment and community" guests feel about the brand by taking them behind the scenes.

And those looking to take on this advice for their own brochure printing may also be interested in recent comments from Leah Delaney on Lon's Article Directory, who stated brochures should complement a firm's other marketing tools.

Published: 19th October 2010

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