Printed brochures 'are still effective'

Printed brochures remain an ideal way of advertising and are popular in the travel industry, it has been suggested.

Printed brochures are still an effective form of marketing in the travel industry, despite the growth of the internet.

This is the view of Patrick Fearn, president of US firm Certified Folder Display Service, who told the North County Times the items have a number of advantages over the web for companies operating in the travel and tourism sector.

"Brochures are a very targeted way to reach travellers," he remarked, citing research that showed 40 per cent of visitors are influenced by printed brochures and tourist maps when they make unplanned stops while on the road.

"They're a very innocuous form of advertising," he continued, adding the print industry is "still very effective for brochures".

Companies considering using printed brochures to promote their products or services should give thought to the logo they use on the items, as Leah Delaney, the author of a piece published on Lon's Article Directory, warned an unprofessional logo will create a negative impression among recipients.

Published: 22nd September 2010

News Category: Booklet and Brochure Printing News
Other news from this category:
  Pharma-Tac Plus Label Wins “World Label Award 2014”
  British football fan completed his World Cup Sticker Booklet in 6 weeks
  10% OFF Booklet and Brochure Printing
  What is a Booklet?
  What is a Brochure?

Back to news archive...