January 2011 News Archive - Azimuth Print (page 2)

Charities' focus on effectiveness and long-term thinking is successful, it has been claimed.

A columnist has spoken of the importance of not misusing statistics in direct mail materials, such as cheap flyers?

Employers ought to do more to reduce the gender pay gap, it has been argued.

A survey has shown the majority of consumers want to continue receiving direct mail.

Cheap flyers might be beneficial for McDonald's as it launches a new payment service.

Companies with flexible working schemes reap a number of benefits from doing so, it has been claimed.

Direct marketing - such as cheap flyers - will become more popular this year, according to one writer.

MPs have moved the privatisation of Royal Mail one step closer.

Nissan's latest campaign could prove inspirational for marketers who use cheap flyers.

Royal Mail has developed a new tool to improve the effectiveness of unaddressed marketing campaigns.