Flyer Printing News Archive - Azimuth Print (page 13)

A marketing expert has spoken of the benefits flyers offer firms wanting to attract more visitors to their website.

Printing companies that supply the public sector are seeing increased enquiries as a result of the spending cuts recently announced by the government.

Russell Parsons of Marketing Week has highlighted a potential discrepancy in recent research concerning direct marketing.

Businesses have been advised to ensure they use the correct channel when communicating with customers and not dismiss traditional methods in favour of the internet.

Mark Thomson of the Royal Mail has spoken of the benefits direct marketing materials have over television or internet advertising.