Flyer Printing News Archive - Azimuth Print (page 12)

Firms must ensure they comply with advertising rules when designing flyers, it has been warned.

The two firms are to work together to encourage use of direct marketing methods.

New statistics have shown responses to marketing rose year-on-year during the three months to August 2010, with flyers still the most popular among consumers.

Research has shown charities should target those aged over 70 - who tend to give generously to charity - using direct mail.

Howie Fenton of NAPL has argued against the suggestion direct mail is no longer useful to businesses.

Edinburgh Festival flyers have been praised for their style.

Printed brochures and flyers are an essential tool for guest houses, one expert has suggested.

Businesses in the UK generate £205 billion in sales through the use of direct marketing materials.

One expert has urged companies not to abandon multi-channel marketing strategies in favour of relying on one medium.

Companies should use print marketing to keep consumers informed of upcoming promotional plans, one expert has suggested.