News from and about Azimuth Print (page 22)

Companies - such as flyer printers - can save energy at minimal cost, it has been claimed.

Firms using flyer printing may wish to combine this method with digital marketing, following recent comments.

People are more likely to support charities with environmentally-friendly direct mail, a study has found.

Marketers that use direct mail materials such as flyers have been advised to tread with caution when drawing on consumers' data.

Firms that use the services of cheap flyer printers ought to measure their marketing campaigns, it has been suggested.

Those who use the services of leaflet printers have been advised to screen their customer databases.

Interviewees should take printed business cards with them when meeting their potential employer, it has been suggested.

Companies could benefit from communicating their environmental policies through flyers, it has been suggested.

Direct mail - including flyers - is most effective when combined with digital marketing, it has been claimed.

Marketers that use the services of folded leaflet printers may wish to use a new direct mail tool.