News from and about Azimuth Print (page 34)

Keep information to a minimum to avoid overcrowding when designing a business card, one expert has advised.

Switching to a sustainable printer may be one way firms can bring down their carbon footprint, after Friends of the Earth urged businesses to take action on the issue.

Companies using catalogues as part of their business model have been encouraged to reduce page counts.

One expert has spoken of the importance a well-designed brochure can have for a direct mail campaign.

Consumers are more receptive to traditional marketing methods as they feel they are less annoying than online campaigns, according to new research.

One industry body has urged the government to implement a new sectoral growth fund, which will help business like those in the UK printing industry.

The importance of business cards in marketing a company has been highlighted.

Usability has been identified by one blogger as the key element of a successful business card.

One expert believes the services provided by business card printers will continue to be in demand, even though use of devices such as iPads is growing.

Companies have been advised not to fall into common traps when producing a logo for use on printed brochures.