News from and about Azimuth Print (page 39)

One expert has urged companies not to abandon multi-channel marketing strategies in favour of relying on one medium.

One expert has advised companies to manage their stocks of office stationery effectively to avoid losing out on business.

Unusually-sized business cards or those made from materials such as plastic can help make a company memorable, it has been suggested.

One expert has advised companies to carry out an audit of their printing infrastructure.

Companies should use print marketing to keep consumers informed of upcoming promotional plans, one expert has suggested.

Businesses have switched their focus from being environmentally friendly to cutting costs, it has been suggested.

A marketing expert has spoken of the benefits flyers offer firms wanting to attract more visitors to their website.

Printing companies that supply the public sector are seeing increased enquiries as a result of the spending cuts recently announced by the government.

Russell Parsons of Marketing Week has highlighted a potential discrepancy in recent research concerning direct marketing.