News from and about Azimuth Print (page 40)

Recycling messages and the use of sustainable paper should be encouraged by printing companies, it has been suggested.

Printing firms are turning to environmentally-friendly options but still face some challenges to convince their clients to make use of the items, it has been claimed.

Businesses have been advised to ensure they use the correct channel when communicating with customers and not dismiss traditional methods in favour of the internet.

Mark Thomson of the Royal Mail has spoken of the benefits direct marketing materials have over television or internet advertising.

One expert has spoken of the importance of acquiring and handing out business cards at networking events.

business cards that offer a degree of interactivity are one way of raising a company's profile, one expert has suggested.