News from and about Azimuth Print (page 35)

The quality of service provided by the Royal Mail is a key part of the success of direct mail marketing, it has been suggested.

Many print firms are needlessly concerned about costs associated with becoming more eco-friendly, it has been suggested.

Firms with limited marketing budgets may want to adopt a targeted approach using items such as flyers, according to one expert.

One writer has noted the importance of professional-looking business cards for those who are job hunting.

Firms must ensure they comply with advertising rules when designing flyers, it has been warned.

One writer has urged firms and entrepreneurs to ensure they have good quality business cards before they attend networking events.

The two firms are to work together to encourage use of direct marketing methods.

New statistics have shown responses to marketing rose year-on-year during the three months to August 2010, with flyers still the most popular among consumers.

UK printers could benefit from a new generation of production presses released by Canon.

One expert has advised individuals to use business cards to their advantage when networking.